Case Study / Web Design Company Dallas SEO Content Project






Karen Hall

Content Writer

I’m Karen Hall, a seasoned SEO content writer with a knack for weaving compelling narratives that naturally climb search rankings. As the co-owner of Funnel Cloud Digital, I’ve honed my skills in optimizing content to captivate both audiences and search engines. Keeping a keen eye on industry trends and understanding my readers’ needs, I’ve transformed numerous digital platforms into authoritative hubs. For me, content writing is more than just storytelling—it’s about ensuring every word resonates and drives results.

Background Info

A web design company based in Dallas, TX, aimed to cater to businesses and individuals seeking top-tier web design services in the region. While they had some content, it required enhancement to boost its appeal to search engines.

Industry: Web Design

Location: Dallas, TX

Target Audience: Local businesses and individuals in Dallas, TX, and nearby areas looking for web design services.

Previous SEO Efforts: Existing content was present but needed optimization to be more search-engine friendly.

Project Goals

The project aimed to amplify the company’s online visibility by targeting specific location-based and service-related keywords, optimizing on-page SEO elements, and crafting content that would resonate with potential clients.

Boost Online Visibility: Propel the company’s online stature to rank prominently in search results for web design-related inquiries specific to Dallas, TX.

Increase Organic Traffic: Drive a significant surge in organic website traffic by refining existing content and introducing new, SEO-optimized articles.

Enhance User Engagement: Ensure that visitors find the site and engage with the content, increasing the likelihood of them availing the company’s services.

Optimize Existing Content: Reevaluate and enhance pre-existing content to align with the latest SEO best practices.

Establish Authority: Position the company as a leader in web design by offering invaluable insights and solutions through the content.

Our strategy

The strategy revolved around bolstering online visibility through pinpointed keywords, on-page SEO enhancements, and content that directly addresses the needs and concerns of their target demographic.

Keyword Research and Selection: Emphasis on location-specific terms (e.g., “Web Design Dallas TX”) and service-related queries evident in the URLs.

On-page SEO Tactics: Optimized meta descriptions, incorporated relevant alt text for images, and structured content with strategic header tags.

Type of Content Produced: Service pages for various cities and blog posts on web design topics.


Throughout the project’s execution, I played a crucial role in content creation and optimization. Collaborating frequently with the client and the SEO team, I ensured the content resonated with the services provided and the primary concerns of the target audience. The project entailed introducing new content pieces and refining existing ones for better optimization.

Frequency of Content Publication: New content pieces were introduced, and existing content was updated for optimization.

Challenges: Adapting existing content to be more SEO-friendly while retaining its authenticity and clarity.

Collaboration: Worked with the client to ensure the content mirrored the services offered and addressed the target audience’s primary concerns.


Traffic Growth: Impressions witnessed a significant surge from 81,303 in May 2022 to 209,168 in September 2023, marking a growth of 157%.

Clicks and Engagement: Clicks escalated from 30 in May 2022 to 133 in September 2023, showcasing a growth of 343%.

Click-Through Rate (CTR): The CTR experienced an enhancement from 0.04% in May 2022 to 0.06% in September 2023, indicating a 50% increase.

YTD 2023


Increase in website traffic


Increase in Click Through Rate


Increase in Impressions

Trend for 36 Pages of SEO Content

red spot design seo case study unique queries per month
red spot design seo case study impressions per month
red spot design seo case study clicks per month

Tools Used To Accomplish This Project:

Surfer SEO, AHREFS, Google Business Listings, ChatGPT, SEM Rush, Basecamp, Screaming Frog, Google Search Console, Google Analytics

Are you the next success story?

Contact me today to get started on your customized marketing strategy

[email protected]

(405) 408-0448