Case Study / Landscaping and Lawn Care Company Fort Worth SEO Content Project






Karen Hall

Content Writer

I’m Karen Hall, a seasoned SEO content writer with a knack for weaving compelling narratives that naturally climb search rankings. As the co-owner of Funnel Cloud Digital, I’ve honed my skills in optimizing content to captivate both audiences and search engines. Keeping a keen eye on industry trends and understanding my readers’ needs, I’ve transformed numerous digital platforms into authoritative hubs. For me, content writing is more than just storytelling—it’s about ensuring every word resonates and drives results.

Background Info

A lawn service and landscaping company based in Fort Worth, TX, aimed to cater to homeowners and businesses in the region. While they had an online presence, the content lacked the optimization required to shine in search engine results.

Industry: Lawn Service and Landscaping

Location: Fort Worth, TX

Target audience: Homeowners and businesses in Fort Worth, TX

Previous SEO efforts: The content was present but needed optimization for better search engine visibility.

Project Goals

The project aimed to bolster the company’s online visibility by targeting specific keywords related to lawn services and landscaping in Fort Worth. The goals included:

Boost Online Visibility: Improve the company’s online rankings for lawn and landscaping-related searches in the Fort Worth area.

Increase Organic Traffic: Amplify the organic traffic by optimizing the existing content and adding new, SEO-friendly content.

Enhance User Engagement: Ensure that the content not only attracts visitors but keeps them engaged, increasing the chances of them availing of the company’s services.

Optimize Existing Content: Revamp the existing content to align with current SEO best practices and make it more search engine friendly.

Establish Authority: Position the company as a go-to source for all lawn and landscaping needs in Fort Worth by providing valuable content.

Our strategy

The strategy was built around enhancing online visibility through:

Keyword Research and Selection: Emphasis on local keywords evident in the URLs, such as “Fort Worth landscaping” and “lawn care in Fort Worth.”

On-page SEO Tactics: Optimization of meta descriptions, alt text, and header tags.

Type of Content Produced: Informative articles and service pages targeting specific lawn and landscaping needs.


I played a crucial role in content creation and optimization throughout the project. Collaborating closely with the client and the SEO team, the content was tailored to match the services provided and resonate with the target audience’s needs.

Frequency of Content Publication: Regular content updates and additions.

Challenges: Adapting to the changing needs of the lawn care industry and ensuring content remained relevant.

Collaboration: Worked with the client to align content with services and audience needs.


From July 2022 to September 2023, there was a significant increase in clicks, impressions, and unique queries. The data showcases the positive impact of the SEO content strategy:

Traffic Growth: Impressions for the lawn service and landscaping company in Fort Worth, TX, saw a significant increase from 16,900 in July 2022 to 94,064 in September 2023, marking a growth of 456%.

Clicks and Engagement: Clicks also experienced a substantial rise, growing from 11 in July 2022 to 48 in September 2023, showcasing a growth of 336%.

Click-Through Rate (CTR): The CTR was relatively unchanged at 0.07% in July 2022 to 0.05% in September 2023. However, it’s worth noting that while the CTR saw a slight decrease, the overall clicks and impressions dramatically increased, signifying a major increase in potential customers.

YTD 2023


Increase in website traffic


Increase in Click Through Rate


Increase in Impressions

Trend for 20 Pages of SEO Content

Tools Used To Accomplish This Project:

Surfer SEO, AHREFS, Google Business Listings, ChatGPT, SEM Rush, Basecamp, Screaming Frog, Google Search Console, Google Analytics

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