Case Study / Fencing Company Fort Worth SEO Content Project

SCOPE OF WORK

KEYWORD RESEARCH

TECHNICAL SEO STRATEGY

CONTENT CREATION

LOCAL SEO

Karen Hall

Content Writer

I’m Karen Hall, a seasoned SEO content writer with a knack for weaving compelling narratives that naturally climb search rankings. As the co-owner of Funnel Cloud Digital, I’ve honed my skills in optimizing content to captivate both audiences and search engines. Keeping a keen eye on industry trends and understanding my readers’ needs, I’ve transformed numerous digital platforms into authoritative hubs. For me, content writing is more than just storytelling—it’s about ensuring every word resonates and drives results.

Background Info

A fence contractor based in Fort Worth, TX, aimed to increase traffic and leads for his products and services. While some content was already in place, it required further optimization to enhance its appeal to search engines.

Industry: Fence Contracting

Location: Fort Worth, TX

Target audience: Homeowners and businesses in Dallas

Previous SEO efforts: Content existed but needed optimization for better search engine visibility.

Project Goals

The project aimed to enhance the contractor’s online presence by:

Boosting Online Visibility: Elevate the contractor’s online presence in search results specific to Fort Worth, TX.

Increasing Organic Traffic: Drive organic website traffic by optimizing existing content and introducing new, SEO-friendly articles.

Enhancing User Engagement: Ensure visitors land on the site and engage with the content, increasing the likelihood of them seeking the contractor’s services.

Optimizing Existing Content: Refine pre-existing content to align with the latest SEO best practices, often using artificial intelligence technology.

Establishing Authority: Position the contractor as an expert in fence contracting by providing valuable insights through content.

Our strategy

The strategy revolved around enhancing online visibility through:

Keyword Research and Selection: Focused on location-specific terms (such as “Dallas fence repair” or “gate installation Dallas”) and service-related queries (i.e., “driveway gates” or “how to child-proof your fence”).

On-page SEO Tactics: Each page was meticulously optimized, from crafting compelling meta descriptions to using relevant alt text for images. Additionally, the content structure was enhanced with strategic header tags to improve readability and SEO.

Content Produced: Beyond the standard service pages, we produced informative blog posts addressing common questions and concerns of the Fort Worth community, establishing the contractor as a local authority in the field.

Implementation

Our team played a pivotal role in content creation and optimization during the project. The project involved:

Frequency of Content Publication: Alongside regular updates to maintain content relevance, new content pieces were introduced periodically, ensuring a fresh and dynamic online presence that catered to evolving user needs and search trends.

Challenges: While the existing content had its merits, the main challenge lay in refining it to align with current SEO best practices while maintaining its original essence and message.

Collaboration: Our collaboration with the client went beyond mere content creation. It was a partnership where feedback, insights, and expertise were exchanged, ensuring that every piece of content reflected the services offered and resonated with the target audience.

Results

Traffic Growth: The website saw a significant increase in traffic, with clicks growing by approximately 58% over the period.

Clicks and Engagement: While there was a slight decrease in impressions by about 7%, the significant growth in clicks and CTR indicates a more engaged audience and effective content strategy.

Click-Through Rate (CTR): The CTR experienced a notable improvement, increasing by approximately 71% from March to September 2023.